Do you want to know How to Sale your Product or Services better? Or
If you are worried that nothing is working even after using many Tools and Strategies,
Here I talk about Digital Marketing & the 5 most Important Topics of Digital Marketing which
will help you in every stage of your Business or Job where ever you are or even you just
thought about Startup.
This Article will be useful for Students, Bloggers, Professionals, Freelancers, Mentors and Entrepreneurs.
after reading the complete article you will surely get the Idea that How would you have to start
Digital Marketing What is Digital Marketing Strategy, and also understand what mistakes you done earlier if you already
doing Marketing. Before go further first check the Career options in Digital Marketing.
What is Digital Marketing?
Digital Marketing(DM) is made with Two words Digital and Marketing.
Digital is the channel through marketing can be done, And Today we live in digital world so its necessary to have
And Marketing is the act of promoting products or services. ( learn marketing )
Before go further I will show you something so that you get more interest in reading this article:
Now you have better understanding about the Digital Marketing business size and How many Digital Marketing jobs available in India. I think now you get more curious.
Inside the Article:-
- Fundamentals of Digital Marketing
- Traditional v/s Digital marketing
- CATT Funnel
- Integrated Digital Marketing
- Personal branding- Mass Trust Blueprint
1. Fundamental of Marketing –
First, we have to understand the basics of Marketing. Digital marketing is more about Marketing then Digital because Digital is just the medium of marketing. Earlier we use traditional ways like Radio, Newspaper, etc and In future, we will following some other mediums but Now we are in the Digital era so we prefer Digital medium.
Marketing doesn’t mean just to make a creative ad, catchy headlines, it’s all about customer need, perception and understands the customer behaviour within data n KPIs. Marketing is the process that doesn’t need to wait for the product, it can start before that. like today we saw Marketing is going on before the start of movie shooting. Marketing says Give the right message, to the right person at the right time so your customer feels that the product is specially made for them. Just selling the product is not only the purpose of good marketing, it is also to keep customer happy so it remains for life.
Marketing remains till your product capture the position in the customer mind. Never let marketing become more important than the product if you do so your business will not remain for a long time Word of mouth is the best channel in marketing if your product is good then every user will re-buying and also refer to others.
CUSTOMER LIFECYCLE- Awareness stage > Consideration stage > Purchase stage > Post-Purchase stage
Awareness – Why does the Customer need your Product? What solution does your product provide?
Consideration – what features make your product valuable? how will increase customer engagement toward product
Purchase – How is your product price compared to other competitors? Is your brand more credible than others?
Post-Purchase – How to improve the customer buying experience? Will the customer refer us to another and if so, why?
2. Traditional Marketing v/s Digital marketing
- Limited scope,
- It is non-Versatile
- Delayed Communication
- Lack of real-time Result
- Difficult to reach the Target Audience
- Hard to Measure
- Examples: Newspaper, Ragazine, T.V., Radio, Distribution of the free sample
- Wider scope
- It is Versatile
- Instant Communication
- Instant real-time Result
- Easy to reach the Target Audience
- Easy to Measure
3. CATT marketing funnel
(n)niche = Your success & wealth depends on the niche you choose
(C)Content = Create useful content of your niche to attract people
(A)Attention = Through S.E.O. ,social media, paid ads, & referrals
(T)Trust = Build trust with your audience
(T)Transaction = Convert your leads to the customer with natural sale methods
4. Integrated Digital Marketing (IDM)
Many Digital Marketers fail in their Marketing, even they know all the tools and using them. why?
The reason is they don’t Integrate their all activities, as a result, they miss their target in a midway. It is necessary to inter-relate or connect all the activities (S.E.O., Content Marketing, Email Marketing, Facebook ads and so on ) in a unique way as they work like a machine, IDM is the art & craft of using all the DM methods in today in such a way that each channel complements each other.
Types of Digital Marketing:-
- Email Marketing
- Content Marketing
- Affiliate Marketing
- S.E.M. (Search Engine Marketing)
- S.E.O.(Search Engine Optimization)
- S.M.m. (Social Media Marketing)
Email marketing is an effective way to capture high-quality leads & convert them to customer by sending personalized emails to the targeted audience.
Content Marketing is an effective marketing technique of creating and distributing valuable online content like video, blogs.
Affiliate Marketing is an effective way of digital marketing that involves a merchant paying commissions to one more affiliate.
S.E.M. is the practice of marketing a business using paid advertisements on search engines & other websites.
5. Personal Branding: Mass Trust Blueprint
Can a company logo talk to you? How can the logo talk to you?
So, approach your leads & customer in such a way that they feel like you treat them personally. If you do that your customer feel connected with you and they have stronger trust, believe. A Personal Brand can become an Influencer, it can rise to many brands there is one drawback also personal brand cannot be sold, So it is made necessary to have a brand along with your Personal Brand.
HOW is Personal branding build?
LEARN- Through a new skill, through a concept, facts and procedures. understand the concepts, remember the facts, & practice the procedure.
WORK- Practice the learning into work and implement in job or freelance project. so, it gives you a better understanding.
BLOG- Write all the experience that you gained in your learning and through your work.
CONSULT- When you learned a skill, implement it in the real world, and also doing blogging, now you have to give consultation to others instead of work for them.
MENTOR- This is the level where your understanding gets a different level, and now you became the ideal for many.
STARTUP- Start your product or services with the whole experience and understanding that you gained throughout the process of learning to mentoring.
And Don’t forget that Content Marketing is the best way for Company Branding, and Case Story is the best and simple way to brand your Company. To learn What is Case story click here.
let’s do fast recap what I deliver to you with this article
What is digital marketing? The difference between traditional marketing, why we have to do integrated digital marketing, why personal branding is important and whats the CATT funnel. There are lots of Digital Marketing course available in fact digital Marketing course by google is also available but If really you want to learn more or want in-depth knowledge than search for a Digital Deepak internship programme, It is a fantastic programme conducted by Mentor Deepak Kanakraju.
I hope this article is useful for you